Decoding the Irrational Consumer) [E–pub/Pdf] à Darren Bridger


Of individuals by aggregating the group response as a wholeWhile the book may become obsolete within a decade due to the fast developments in the forementioned academic research fields Decoding the Irrational Consumer is a powerful guide for industry professionals Clear and concise writing style packed with illustrations and interesting facts We may all like to think that we are rational predictable and stable yet science seemingly facts We may all like to think that we are rational predictable and stable yet science seemingly and does tell a different tale This book looks at irrationality in the consumer giving a glimpse at the developing #WORLD OF BEHAVIOURAL SCIENCES A DISCIPLINE #of behavioural sciences a discipline is taking a foothold in marketing and advertising circles as well as providing clues as to how this irrationality may be exploi. F each of these new research tools and techniues their individual strengths and weaknesses and how they can be used to generate consumer insights  Chapter

topics cover key 
cover key and applications facial coding heuristics behavioral experiments biometric data prediction markets creating smarter surveys and how to combine techniues?.

Darren Bridger µ 9 Free read

H tools All major international companies trying to understand consumer behaviour include some understanding of the noncnscious intuitive consumerDecoding the Irrational Consumer offers a understand consumer behaviour include some understanding of the noncnscious intuitive consumerDecoding the Irrational Consumer offers a toolbox consisting elements from neuro aesthetics insights from neuroscience on what we find beautiful pleasurable or attractive and why behavioural economics studies how people make decisions about value implicit response measures computer based online tests facial action coding common expressions
across cultures biometrics 
cultures biometrics metrics like heart rate and skin conductance eye tracking EEG fMRI and SST to measure brain activity while performing tasks or answering uestions and prediction markets removing noise in the responses. Has previously depended on is no longer enough  Instead the industry reuires a new generation of research tools such as behavioral economics eye tracking implicit response measures and facial coding to "find the truth behind what consumers are saying "the truth behind what consumers are saying the Irrational Consumer provides marketers and researchers with an overview Recensione su at A little dry FOR THE AVERAGE READER THE END the average reader The end are distracting Decide who the reader is bc if it is supposed are distracting Decide who the reader is bc if it is supposed a business manager this book is a waste of time A business person wants headlines how tos practical tips The science should back those things up not come first Sorry scientists Tell a story to illustrate your points Darren Bridger looks at a number of the recent theories and ideas underpinning how marketers ad creators designers and neuroscientists use neuromarketging data Most people do not accurately self report their motivations Rather than taking rational decisions their emotions feelings and past experiences cause their brains to take short cuts The industry reuieres new market researc. New developments in the behavioral sciences have revealed that most people do not accurately self report their motivations  It is now understood that decision making is driven by emotions and the subconscious rather than by purely rational calculations  Asking direct uestions as the global marketing and advertising research industry. ,
Decoding the Irrational Consumer