PDF READ Creative Selection ¾ Ken Kocienda

Y well formed and concrete up front leaving plenty of room for technical innovation but little room for exploration and business validation Before getting to that concrete vision the Apple for technical innovation but little room for exploration and business validation Before getting to that concrete vision the Apple isn t applicable Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard touch size all provided detailed insight into Apple s design thinking and what made Purple an exciting adventure in problem solvingI didn t appreciate the dumbing down of programming principles Too often Ken Kocienda oversimplifies otherwise technically exciting concepts For example the black slab encounter reduced graphical artifacts from loading Yahoo to a single irrelevant moniker I wanted to know specifically why the rectangle was black and what parts of Yahoo led to the browser window showing that specific artifact The giggly demo all demos could be called giggly because programmers enjoy seeing their code work for the first time the candy bar conversation the metaphor for code as recipe books There are too many situations through the book where I felt I was being talked down to like the author didn t believe in the reader s my ability or curiosity to parse programming problems in my ead that I didn t Growing Marijuana (Idiot's Guides) have the intellectual capacity or interest in solving the problem along with Ken The attitude abstracted away a lot of the most interesting parts of problem solving into real life metaphors Iad no interest in buying It s perfectly okay to name particular situations for easier reference later but don t use terms that ave little to nothing to do with the technical problem underlying the situation after a While I Completely Forgot What Giggly Demo I completely forgot what giggly demo to and it would ave been appropriately titled first successful autocompletion demo and the black slab encounter could Dynamite Doc or Christmas Dad? have been Yahoo page load artifact Sometimes by dumbing down a term too much you lose the reader along with the detailsHaving said that Ken does a good job picking out memorable personalities and idiosyncracies in the characters that appear in the book Richard Williamson sand drill motion Scott Forstall s long spidery fingers genetically predisposed to touch screen precision tapping Imran Chaudhri s smooth demeanor and Kim Vorrath s Industrial Applications of Biopolymers and Their Environmental Impact hairstyles all painted a vivid picture in my mind of these people and made their scenes enjoyable to read If there was one storytelling success in this book it would be this painting every participant in the journey as auman being with strengths weaknesses and strong motivations Each individual except maybe the candy bar guy whose significance I still don t understand stood out as someone meaningful to Ken and Purple s journey Good job A bit counterintuitive to ow most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for end result Instead of multiple AB testing take the best call for user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I need inspiration Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fantastic developer and a nice guy Just by working on the purple project e can rightly feel satisfied that Blood Sorcery (Shadows of Magic, heas achieved great things in The Elusive Heiress Nancy Drew his career as a software developer But a book describing the three timese met Steve Jobs down to the last minute detail is not something that interested meIt s not about Pizarro and the Conuest of Peru how Apple works the rules the book refers to are as admitted by the author made up of an unspoken work ethic within the team There is no good product process in this book either in fact many things they did are mistakes you can This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers thatave nothing to do with the Are You There God? It's Me M heart of the subject When the discussion gets to building the iPhone and specifically the author s work on the keyboard it gets much interestin. Llaboration illuminating each with lessons learned overis Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers Evan (O'Connor Brothers Vol. 5) how a small group of people developed an evolutionary design model andow they used this methodology to make groundbreaking and intuitive software which countless millions use every day. ,

Canvas People would On Hitler's Mountain Overcoming the Legacy of a Nazi Childhood PS have to tap tap tap in that tiny rectangle to type and Iad to figure out A cristalli liquidi (Italian Edition) how to make thatappen As I pondered that small shape and took stock of my software I got accustomed to the idea that I might need to rethink some of the decisions that led to the derby winning design perhaps all of them I d been I've Got a Home in Glory Land: A Lost Tale of the Underground Railroad hoping for a book like this about Apple I ve been working in product design for almost thirty years and this just confirms that writing about the user experience fieldas unfortunately been dominated by agency types Kocienda s experience reflects what it s actually like to design a product No empathy maps or user journeys just a lot of Pip Sueak Saves the Day Medici Books for Children hard work trying to define and solve problems Recommended Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I useis creation to write Dragonsbane his review This book is a an inside account of a software engineer during the golden age at Apple It follows Ken thoughis day to day work at apple during Lonestar Sanctuary his various projects and manages to give a pretty deep view intoow Apple operated under JobsFrom an engineering perspective a lot of what Trust Me, I'm Lying: Confessions of a Media Manipulator he describe sounds just like a very very mature software organization to meighly demo driven iterative development cross team dog fooding Understanding the Black Economy and Black Money in India highly adaptive engineers swarming aroundard problems feedback culture direct accountability for the outcome small teams no open floor offices engineering deeply integrated with top level management Desperate (Bad Baker Boys, hierarchy but with an emphasis on fast decision makingBut youave to take into account that the book starts around 2000 so almost 20 years ago That s by todays internet standards the Stone Age Most companies were thinking completely different about software at that time eg waterfall incremental development separated people different about software at that time eg waterfall incremental development separated people reuirements engineering software development uality assurance and so onIt also fuels a sentiment of mine the really good companies don t waste time debating Agile Lean TDD DevOps and friends They simply do it because it s part of their DNAThe little sad note was in the epilogue when Biocentrismo. L'universo, la coscienza. La nuova teoria del tutto he talked aboutow this culture ultimately depended on Jobs and fell apart when A Small C Compiler Language Usage Theory and Design he died Again fuels a sentiment of mine Theigher in the How Drawings Work hierarchy a person is the bigger the potential influence on culture positive and negativeI removed one star because some of the interludes felt a bit out of tune with the rest I found them distracting than emphasizing I really enjoyed this book It s a great insiders view of the development process during Apples most creative modern periodIt also reminded me of all the good time that can bead inside a development team The fusion of creativity and technology to create new and interesting thingsWould recommend Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed the opening chapter on Truly Irresistible his iPad demo That emphasis on demos and feedbackit Whisper Loudly home because of some of the software development work my teamsave been doing I ve thought about recommending it to a few developers but give them the caveat that the technology portions are written for people without a software engineering background This is the real deal written by an insider I was also there during that time This book accurately describes Apple s software engineering during the second Steve Jobs era For ardware engineering read Adam Lashinsky s Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and practices described by the author were completely unwritten and unnamed as the author says So if
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re trying to like Apple by reading a book you re doing it wrong If you want to be like Apple ditch the business books and startup blogs do you think Steve Jobs read those things and really focus on the product There s nothing in the book about MVP Agile Scrum AB testing TDD etc Apple really didn t work like that The key is what the author calls creative selection demoingdogfoodingiteratingconverging the product with tight loops of communication with minimal teams enforced by secrecyOne thing that occurred to me is that the examples given and generally in Apple s istory are ones where the product definitions were relativel. Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who ave never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. .
This is an excerpt from the book that I FOUND ON THE INTERWEBSTHE FULL TITLE WILL BE RELEASED on the interwebsThe full title will be released September 18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Apple s top marketing executive the man who after Steve was most responsible for communicating to prospective customers exactly why we thought our products were great and why they should go out and buy oneScott didn t clue me in on the politics in play between im and Phil or why The Never-Ending Present: The Story of Gord Downie and the Tragically Hip & head scheduled the demo I imagined that Scott was eager to show off the results of the keyboard derby which must ave been a topic for discussion up at the executive level In any case my job was to prepare my demo so it worked as it did for the demo derby so that s what I didWhen Scott brought Phil to the conference room I was waiting This was the first time I ever met Phil and I was nervous I set everything up as I ad a few days earlier but I The Saga of Tanya the Evil, Vol. 4 (light novel) had already made a couple of changes to the keyboard user interface Scott introduced me Phil greeted me with a uick courtesy that showede wanted to get right down to businessHe picked up the Wallaby and tapped a few times I didn t see what Fret Work Step By Step he typed Phil asked me why I d put than one letter on every key He was pleasant but direct He seemed to think that my keyboard looked odd that it reuired an explanationI tried to giveim one I told Mark of the Dragon Urban Dragon him about our decisions to make big keys that were easy to target and couple them with suggestions from a dictionaryPhil wasn t satisfied ande said so Then that was it I was surprised we were done so fast The demo was over in about two minutesIt was sobering to Soigner le Sida autrement avec le protocole ICCARRE hear Phil s point of view Obviouslye Tubâ va ma'nâ ye shab had none of the emotional connection Iad to my keyboard While I Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal (Diary of a Wimpy Kid) had been workingard on it for Phil it was brand new and Rechnen und Textaufgaben - Gymnasium 5. Klasse (Mathematik: Textaufgaben/Sachaufgaben, Band 155) he was indifferent to it He expected the software to winim over and apparently it didn t This mattered for two reasons First as I said Phil would be playing a pivotal role in pitching the Purple phone to people in the outside world once we were done developing it Second and perhaps important How to Prove It (A Structured Approach) his reaction was just like a prospective customer evaluating a product from scratch My keyboard would be a part of the overall impression and Phil was confused rather than convincedA couple days later Scott and I repeated the private demo performance for Tony Fadell the executive in charge of the iPod division Iad never met Tony before either but I didn t Three Religious Rebels The Forefathers of the Trappists have to knowim to see The Sunset Warrior how preoccupiede was When Highland Hucow he walked over to the conference room table with my demo on ite barely glanced at my keyboard He didn t ask any uestions Then The Impossible Climb: Alex Honnold, El Capitan and the Climbing Life (English Edition) he tried my software bute couldn t Dien Cai Dau Wesleyan Poetry have typed than a word or two The demo withim was even shorter than the one for Phil and within a minute Hope Solo: My Story Young Readers' Edition he and Scott went off together for a private meeting leaving me alone in the conference room to clean up the Mac the Wallaby and the wires connecting themTwo demos with less than positive responses Add that to my fellow derby entrants lack of excitement and I could tell we didn t yetave exactly the right solution I didn t get to demo the software for Steve Maybe Scott concluded that we weren t ready for the big time but uality Control in the Pharmaceutical Industry he never said anything specific to me about these executive demos good or badI didn t feel like Iad let Scott down My code was the same as it was on derby day There were no bad bugs during these executive demos As I tried to interpret the feedback and decide what to do next I thought back to the Black Slab Encounter with Safari That breakthrough didn t represent an end it signaled a beginning As exciting as it was to see our web browser render the first sliver of a web page we realized what the milestone meant I began to look at my derby winning design in a similar way as if it were a successful audition rather than a sold out performanceI started to think about improvements and to Bomb: The Race to Build--and Steal--the World's Most Dangerous Weapon (Newbery Honor Book) help me keep my keyboard goal literally in sight as I sat in my office I measured and cut out a small piece of paper about 2 inches wide by 13 inches tall a little smaller thanalf the size of a credit card turned on end I pinned up this little slip of paper on the bulletin board next to my desk I looked at it often This was all the screen real estate I ad available for my keyboardThis was my touchscreen typing. An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a andful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a The Founders of Psychical Research highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen yearse was on the grou.

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Creative Selection